A large-scale data collection that greatly exceeds the capabilities of traditional database software tools in terms of acquisition, storage, management, and analysis...
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The strategic significance of big data technology is not to master huge data information, but to professionally process these meaningful data.
From a technical point of view, the relationship between big data and cloud computing is as inseparable as the front and back of a coin. Big data cannot be processed by a single computer, it must adopt a distributed architecture.
Big data requires special technology to effectively process a large amount of data within a tolerable elapsed time. Technologies applicable to big data, including massively parallel processing (MPP) databases, data mining, distributed file systems, distributed databases, cloud computing platforms, the Internet, and scalable storage systems
Big data is just a representation or characteristic of the Internet at its present stage. There is no need to myth or be in awe of it. Against the backdrop of the technological innovation represented by cloud computing, these originally seem to be difficult to collect. And the data used is beginning to be easily exploited
Market research is as important to marketing management as investigation is to military command. Without systematic and objective market research and forecasting, making various marketing decisions based on experience or insufficient information is very dangerous, and it is also a very backward behavior..